Dear Walkers, Is It Raining?

By Sam Gibbs on at

What do Brit's love best? If you said crisps and moaning about the weather, then Walkers is gunning for you with a bit of nifty packaging.

For the next three months you can scan the Walkers logo on the back of a packet of crisps using a smartphone to grab an 'up-to-the-minute' weather forecast. Yes, I know, there are a billion weather apps, and you've probably got your favourite, but it's novel. Right? [Recombu]