What do Brit's love best? If you said crisps and moaning about the weather, then Walkers is gunning for you with a bit of nifty packaging.
For the next three months you can scan the Walkers logo on the back of a packet of crisps using a smartphone to grab an 'up-to-the-minute' weather forecast. Yes, I know, there are a billion weather apps, and you've probably got your favourite, but it's novel. Right? [Recombu]