Intel Buys Mobile Mapping Company for £225 Million

By Kyle Wagner on at

Intel's chips are finally going to start showing up in phones next year, and Ultrabooks are due soon, but it looks like the world's top chip maker's making a push in software, too. Intel just bought Israel-based mapping software company Telmap for between £193 - £225 million.

The impetus behind the deal is to create a "true alternative" to Google Maps and Nokia's Ovi. But more to the point, it's a huge and telling step for Intel, which has increasingly been expanding its purview outside of pure chip-making. Intel's AppUp blog notes that Telmap will help supply AppUp developers with a standard set of location-based APIs and software to make location services easier to add to their apps.

Telmap's services include mapping and navigation, location-based advertising and social integration, and ultra-local services like realtime traffic updates and event guides, and they expect the deal to close before the end of the year. [New York Times, Telmap, Intel]