Cruising down Street View, wondering what lies behind that ornate door? You'll soon be able to virtually poke your nose through certain letter boxes, thanks to Google's new Business Photos tool.
But don't panic, campaigners on behalf of the privacy of the individual, the service is by application only. Google is asking businesses to apply to have their premises featured, which, if they're in the right area, will then receive a visit from one of Google's "trusted photographers" to capture the inside of the business in glorious, panoramic, fish eye 3D vision.
Shop and restaurant owners in parts of the US, Japan, Australia and New Zealand are currently able to register for the scheme, while the only UK city eligible for the trial is, unsurprisingly, London. [Google via The Register]