UK mobile network Three has really been hit by the smartphone boom, revealing that a staggering 97 per cent of all the traffic through its mobile network is now internet data alone.
And it’s been a very recent traffic explosion, too, with Three recording a massive 427 per cent rise in mobile web use in the 14 months from June 2010 to September 2011. That’ll be all the new Android users out there messing about with Google maps and not turning Gmail sync off.
But then Three only has itself to blame — it’s been offering its “All You Can Eat” unlimited mobile data plan for quite some time, which has seen it win over many of the more data-hungry smartphone users. [Three]