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In a landmark interview with Wired, Amazon’s CEO Jeff Bezos had what looks like his hour’s worth of fame. Buried amongst his thoughts on Steve Jobs, Google and Facebook, Bezos talks about what he calls “shiny things,” that is, products with all gloss and no substance. The opposite of what his team at Amazon is doing, of course.
Bezos added that naturally, “you want your customers to value your service,” pointing at companies who have fallen on tough times (such as Amazon and Apple) as being stronger and more “tested” because of it. The whole interview is worth a read if you’ve got the time — it shows a man who knows what he wants, and when he wants it. [Wired]
“pointing at companies who have fallen on tough times (such as Amazon and Apple)”…
Apple has fallen on tough times? Err… say what?
I’d say a key rule in commenting on a sentence someone has written is reading the whole sentence before posting the comment.
In the past, yes. This is one of those issues in the English language where near-past and ages-ago-past still use the same word.
What the article is trying to say is that both companies have previously fallen upon tough times and grown because of the experience. Similar to the phrase “what doesn’t kill you only makes you stronger”.
Can’t get more shinier than his head.