Labelmania. That's what they're calling it. It's a bit like Bieber Fever, only slightly more low-key and very much more (completely?) about the application of sticky labels to things. DVDs, coffee mugs, wayward children, they can all be more clearly-identified with the help of a sturdy labelmaker, and right now you can get one for next to nothing with the current Dymo cashback promotion.
You get the Dymo Labelwriter 450 with 1560 address labels for £111, but there's £100 in cashback to be had, sending you to labeling heaven for a mere £11. Don't label the labelmaker though; that's just weird.