Microsoft: Siri's Doing What Windows Phone 7 Already Does, But With Better Marketing

By Gary Cutlack on at

Microsoft is a little sad and angry about all the publicity Apple's Siri app has been getting, because Windows Phone 7 has been doing the same sort of thing since launch. In a way.

The claim comes from Microsoft’s chief strategy and research officer Craig Mundie, who, in an interview with Forbes, said Siri is "good marketing" but "Microsoft has had a similar capability in Windows Phones for more than a year."

And by "similar capability" what Craig means is you can use voice input to carry out searches through Bing and more through its Tell Me voice input feature. Craig breaks it down like so:

"...you can pick ‘em up and say ‘text Eric’ and say what you wanna say and it transcribes it. You can query anything through Bing by just saying the words. I mean, all that’s already there. Fully functional, been there for a year."

According to Craig, the only reason everyone's talking about Apple's Siri so much is because the iPhone 4S was considered a disappointment, and Siri was all Apple and its fans had to "hammer on."

Craig conceded that Microsoft could "learn something on the marketing side." [9to5Mac]