Is nothing sacred? Our precious stilton cheese (god's food, according to those from Derbyshire, Leicestershire and Nottinghamshire, and well, me) has been sprinkled with flakes of real gold, with slices of the moon-fruit being sold for £60 each.
It's like Stuart Hughes got their clammy little hands all over our blue cheese and had their wicked way with it. According to the Independent, "celebrities are already queuing up to get their hands on some of the swanky stilton," which is only being produced at Long Clawson Dairy in Leicestershire in the run-up to Christmas.
Don't get me wrong, I'd definitely wrap my gums around the £608-a-kilo cheese, but I'm not paying that much for it. How about a review sample, Long Clawson? Not that Long Clawson seems to know how this game works -- their spokeswoman Janice Breedon has blabbed to half the press about how they're "frankly amazed that word has leaked out" about their cheese, which according to her has already been "inquired about" by some "very well known" people, including an oil sheikh and a "popstar."
You win this round, Long Clawson, as you've got the publicity you were craving -- now how about you hand over a wheel of this stuff for me to have a gnaw on? I won't even need an oatcake. Or a knife. [Long Clawson via The Independent]