Sony's Bravia Business Split Into Three In Attempt to Save TV Brand

By Sam Gibbs on at

After eight-straight years of losses, Sony's splitting its Bravia TV business into three and cutting back. The surviving TV arms will be Sony-made LCDs, outsourced displays and next-gen TVs.

Sony's also currently in negotiations with Samsung to pull out of their joint venture S-LCD. It's not been a good couple of years for Sony. Profits are down, hack-attacks have rocked consumer confidence, recalls have hit their bottom line and the competition is, as always, fierce. A restructuring of their TV business is better than a total shutdown, which was rumoured to be on the cards. Sony's TVs are still some of the best in the business, but high prices and some incredible sets from the likes of Samsung and Panasonic have really brought the heat. Let's hope Sony can turn around their iconic Bravia brand back to the glory days. [Reuters via TechRadar]