At CES we saw Intel’s first serious attempt at mobile processing, Medfield, being used in a handful of devices. Intel thinks it could give ARM a run for its money. ARM think differently.
Reuters report that ARM CEO Warren East isn’t impressed by Medfield, saying:
“[Intel] have taken some designs that were never meant for mobile phones and they’ve literally wrenched those designs and put them into a power-performance space which is roughly good enough for mobile phones.”
So, not a fan, Warren? Better than that, though, he went on to quite bluntly explain what the future held for Intel:
“Are [Intel] ever going to be the leaders in power efficiency? No, of course not.”
Ouch. [Reuters]













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We’ll see how the land lies in a few years; I think Intel’s obscene market power may have shoved his words back down his throat.
Two points
1. It is standard default mode for a CEO to trash talk the opposition.
2. Never is a very long time.
He mad. I guess he just feels threatened, because if Intel do beat them on efficiency then its good bye ARM.
I hope ARM does stay king in mobile devices… I’m probably just saying this because they’re British though.