Have you ever thought that your beer tasted a bit weaker than normal? Now you might actually be right. Stella Artois, Budweiser and Beck’s are all being cut from 5 per cent to 4.8 per cent abv in an effort to reduce duty costs and to match “evolving UK category trends”.
AB InBev, owner of the three premium lagers, is being forced to cut costs as the price of the raw materials that go into your deliciously refreshing beverage are rocketing. It’s decided to cut the amount of alcohol instead of implementing a suggested 7.8 per cent price increase, after a rebellion by retailers who balked at the idea. Sounds a better compromise to me, it’s not like beer’s cheap as it is, let alone with an eight-per cent price hike.
Apparently the modest cut in alcohol for Wife Beater alone will save around £8.6m a year in duty, which is really quite a lot when you think about it. I guess it’ll also save your liver too; either that or you’ll be able to sink a couple more of these on a night out before you’re properly trollied. [The Grocer]
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