Monster Tries to Replace Dre With Lance Armstrong—Or Anything

By Mario Aguilar on at

Monster—a company once known for producing insanely nerdy speaker wire— changed headphones forever (for better or worse) with its fashionable, bass-heavy Beats by Dre line. Now that Monster's cash cow is HTC's cash cow, Monster is clearly on the hunt for new friends.

So, if you can't have Dre, why not team up with… Lance Armstrong? Monster's getting into the sporty game with a set of in-ears call the ISport (groan) Livestrongs. According to Monster, the bright-yellow headphones are sweatproof and a patented "in-ear clip anchor system" (which looks a little familiar...) keeps the headphones from slipping out when you're out for a jog. Monster also promises that the headphones sound stupendous with that same deep thudding Beats-by-Dre bass that to help motivate you through your workout. You can get 'em in February for around £115. This time instead of to Dre, a portion of the proceeds will be donated to the Lance Armstrong Foundation.

Monster Tries to Replace Dre With Lance Armstrong—Or Anything

Nostalgic for that "urban," "fashion-forward" approach of Beats? How about some Diesel-branded cans? The VEKTR headphones look strikingly different than anything else Monster has ever done. Whether or not the design is in good taste, well, we'll leave that up to you.

Say what you want about their cables (and Beats...), Monster makes some sweet sound machines; the Turbine Pro Golds and their Earth Wind and Fire buds are among our staff favorites. Co-branding shenanigans aside, here's to hoping these will sound sweet too. [Monster]