A big five-fingered high-five to the British Heart Foundation, which has created one of the best ads I've ever clapped eyes on. Hiring hardman Vinnie Jones (crib-notes: Lock, Stock and Two Smoking Barrels; Snatch; Swordfish) to front a CPR campaign urging people to pump in time to the Bee Gees' hit Stayin' Alive is one of the most hilarious, not to mention effective, commercials of history.
Though as a canny tweeter pointed out, Stayin' Alive actually has (roughly) the same 103 beats-per-minute as Queen's Another One Bites the Dust. Err, probably best to pump a poor subject's chest to a more optimistic tempo, if you're ever faced with that choice.
The advert was created by the British Heart Foundation to remind the public they don't have to touch lips with someone to save their lives, and that chest compressions are better than nothing at all. Getting the speed of the pumps is important (I can still remember my swimming instructor yelling "faster!" at me when practicing it during school lessons), but for more information on CPR, you should check out this site rather than take my word for it. I'm having more flashbacks to those traumatic swimming lessons, now. [BBC]