Now that Netflix has finally landed on our shores, it’s time to have a look at what we actually get for our £5.99 and compare it to what our original streamer, LoveFilm, is currently offering.

 

Price

On the face of it, LoveFilm wins on the price front right now. Literally hours after the announcement of Netflix pricing with in the UK, Amazon spat out a streaming-only LoveFilm plan rolling in at a quid cheaper than Netflix’s £5.99.

It’s unknown whether it’ll stay that way mind you, as LoveFilm’s £4.99 has been labelled as an “introductory” price, so it could go up. But for now, LoveFilm is cheaper for streaming-only.

 

Movies

LoveFilm’s DVD and Blu-ray library is quite sizeable, but unfortunately the same can’t be said for its streaming library. That’s not to say it’s tiny, there are about 6,000 titles currently available with 4,000 of those being movies, and Amazon is adding new titles rapidly. The catch here is that over 1,000 of the latest films are not included with your subscription package, and you’ll have to pay up to £3.50 to watch them. But having said that, LoveFilm’s streaming library includes quite a lot of recently released and big-name films, including the likes of Harry Potter, Horrible Bosses, Unknown, and the Green Lantern.

With Netflix, on the other hand, you get access to everything in its library with one flat fee — there are no pay-per-view options. Unfortunately, Netflix’s movie collection isn’t as strong as LoveFilm’s on the face of it — at least compared to those in LoveFilm’s pay-per-view section — and it doesn’t publicly list how many films and TV shows it currently has for UK streaming as far as I can see. There are a few big-name and recent films, but if you’re looking for the latest blockbuster releases, Netflix isn’t going to cater for you as well as LoveFilm might. Netflix does, however, have an OK back catalogue of older films — but compared to what’s available in Netflix’s US library, it’s hard not to feel like we’re getting stiffed a bit.

Both services also have exclusive deals sewn up with movie studios, so you might find you simply can’t get a particular film on one service because the other has it. For films though, LoveFilm is more likely to float your boat. But then again neither streaming-only service can really match up to what’s available on DVD or Blu-ray from LoveFilm still, and I can’t see that changing within the near future.

 

TV

Of LoveFilm’s 6,000 streaming titles, 2,000 odd are TV episodes. Unfortunately they’re not exactly organised in an easy to browse fashion — they’re all lumped in as single episodes, not delineated into TV shows or seasons. It makes trying to find particular TV shows quite hard, and proves to be a too frustrating an experience for me to use on a daily basis.

Most of the TV shows come from Channel 4, old BBC programs, or are kids TV shows. There’s the odd episode of Poirot, Robot Chicken and several seasons of Peep Show among the mix, so there might be something decent to watch in there.  But I can guarantee you’ll be excruciatingly annoyed by the crappy organisation long before you find any hidden gems in the mess.

On the other side, TV is something Netflix does really well; at least from an organisational standpoint. Each show is listed by the show title, not episode, so you can easily browse TV shows for something new to watch. Each show is divided into series, and subsequently into episodes – frankly, this is how it should be done. Take notes LoveFilm.

We already know that Netflix signed-up the BBC for their back catalogues, and they’re all present and accounted for. If you’re partial to a bit of British TV like Poirot, Lewis or Fawlty Towers, Netflix will do you right. Other highlights include American TV shows like South Park, Arrested Development, 24, Prison Break, Dexter, and Heroes, something LoveFilm doesn’t really offer in abundance. Unfortunately, again comparing what Netflix is offering in the UK to what you can get in the US, I can’t help but feel we’re getting a raw deal — there’s no Bones, or Monk, or the absolutely fabulous The Good Guys for instance. I’m assuming that’s down to licencing issues, and there’s a possibility that these kind of shows could be added at a later date, but for now you’re out of luck if you love watching a forensic anthropologist and a FBI agent bust down doors and lock-up murderers.

 

Quality

On the quality front, there’s not really much of a comparison. If you have a fast enough connection 5Mbps and above should probably do it, then Netflix will furnish your screen with 720p streaming video and Dolby Digital Plus surround sound; if you’re lucky enough to have a solid 8Mbps or above connection and a PS3 or computer, you can even pull down a 1080p full HD stream. While it’s certainly not as good as the kind of video you get off a Blu-ray, it is really quite impressive and compares really well with the current broadcast TV HD offerings from Sky, Virgin, FreeSat HD and Freeview HD.

Unfortunately, this is where LoveFilm is perhaps at its weakest. Even though LoveFilm requires a 2Mbps connection for smooth streaming, it’s only in SD and according to its support centre, only pushes out 800Kbps at 2Mbps (LoveFilm’s been in touch to say that a recent update pushed out streaming up to 2Mbps, despite what its support centre currently says). This essentially means that the video will look fine on a small device, but when you push it onto your TV it might not even look as good as standard definition TV — certainly it isn’t much competition to Netflix’s HD streams at the moment.

 

Delivery

Again, Netflix certainly has the edge over LoveFilm in the delivery department. You can stream on a whole variety of devices including iOS and Android devices. The three major consoles are supported, along with the Apple TV, some Smart TV and Blu-ray players and of course, a PC or Mac.

LoveFilm on the other hand will stream to some Smart TVs, home theatre systems and Blu-ray players; the PS3; the iPad, and a PC or Mac using Silverlight. There are a few limitations on what you can watch on what device though. For instance, you can’t watch pay-per-view movies on the PS3 or other devices like you can on a PC or Mac.

 

Verdict

Unfortunately, there isn’t a clear winner here. Both LoveFilm and Netflix have their strong points. LoveFilm has more current and big-name movies, where as Netflix has more TV shows and has an interface you can actually use without tearing your hair out. On the quality front, Netflix wins hands down, and you can stream Netflix to a greater variety of devices. But it’s also £1 more expensive.

My advice is to take both LoveFilm and Netflix up on their free trial offers and test-drive them for yourself. I’m intending to maintain my LoveFilm disc subscription with streaming on the side (£9.99) and add Netflix into the mix for TV shows. If you only want both for streaming, that’ll set you back just £11 a month. That’s not bad in the grand scheme of all things media, especially when you look at just how expensive a TV subscription to Sky or Virgin is.

At any rate, there’s never been a better time to cut your pay-TV subscriptions and go purely over-the-top in the UK. Neither Netflix nor LoveFilm might deliver everything you want to watch right now, but it’s certainly a great start. Let’s hope having the two of them battle it out will bolster their libraries giving us more on-demand content and keep prices low. We’re still in recovery from the recession, so the cheaper the better in my book.

Image credit: Boxing gloves from Shutterstock