You may not know him, but that guy on the right is one of the most influential industrial designers in history, Apple's first Jonny Ive. He designed the original Apple Macintosh, a model that influenced generations to come and defined the all-in-one personal computer. It's a classic that sits today at the Museum of Modern Art in New York.
His name is Jerry Manock and he has some things to say about Steve Jobs.
He tells some fascinating anecdotes in a candid interview by Paula Routly for Seven Days. Manock, who was the external designer of the Apple II, the Apple III and the Apple disk II, started working at Apple on the Macintosh after a consulting contract to create the first prototype, which was going to be manufactured in the same colour as the Apple II, "Pantone 453, the colour of the deep-space universe."
Steve Jobs fell in love with his first Mac design the same way he fell in love with Jon Ive's first iMac design. The rest is history:
Steve would say things like: "I was just thinking, in my career I could be the CEO of two or three billion-dollar companies." Apple had just started out, and there was no inkling of NeXT or Pixar.
When somebody asked him what kind of market share he wanted, Steve was famous for saying, "I want it all. I want 100 per cent."
Walking back from lunch one day, I said, Steve, you paid me $1800 (£1,140) for the Apple II, and it's getting to be more and more popular, and I really think I ought to have a royalty on that. I ought to get, like, a dollar a unit, because $1800 wasn't all that much. He never hesitated. He looked at me and said, "You're very good. But if you knew how many we thought we were going to sell in the next two or three years … You're not that good."
My belief is that he wanted interaction, but he was too young to really know how to ask for it. So I'd take a day or two to prepare, then go back to his office and say, "Steve, when you came by the other day, I wasn't able to tell you these things, but this is why I did what I did." He'd look at all of it and say, "OK, that's fine. That's great. Keep going."
Steve invited 10,000 of his closest friends to the Apple III kickoff party -- at Disneyland -- and the computer started having intermittent problems. It would black out and come back on. Everybody was blaming it on my thermal management. Finally we realised it was the circuit board. It was the last one that Apple laid out by hand before the computer made sure the lines were straight. Steve called me into his office one day, and I was expecting to get fired because of all these Apple III problems. Instead of that, he said, "This was a big problem, and I'm really unhappy about it, but I'm not going to fire you. I want you to join Jef Raskin on his Macintosh team." That was the closest I ever came to getting fired.
Steve was a really good motivator -- of groups. He wasn't necessarily good one-on-one. He wanted to see what was going on, so he'd come up behind with no warning and say, "What's that piece of crap?" I'd start trying to explain, "Well, I had to take this into account and also this..." and get all tongue-tied. He'd just get disgusted and walk away. A lot of people took that as a negative criticism of what was being done, and then they would change it, and then they'd get fired.
When the iPhone came out, I sent Steve an email saying, "Why don't you just buy your own communications satellite to have a worldwide cell network. AT&T has the iPhone in Vermont, and we use Verizon." His response was: "Thank you, Jerry."
Mary Ellen and I went to California -- it must have been 10 years ago. We went to the annual meeting, unannounced, and sat in the fourth row. The executive staff came onstage and they sat on their little stools, going through their business. Steve looked over at us and he did a double take. I thought, well, that's really nice. He recognised us. At the end of the meeting, when they asked if there was any more business, Steve said, "I have some business." He said, "I just want to acknowledge Jerry Manock." And he told of our contribution, being on the Macintosh team. Everybody stood up. It was a standing ovation. He didn't have to do that.
Manock was fired right at the top of the battle for power between Apple's founder Steve Jobs and Apple's CEO John Sculley. The executives asked him who did he support. His answer: "Well, I work for the Macintosh division, and Steve is my division manager, so I support him." Their answer: "Well, you're fired."
Make sure to read the whole — and long — interview at [Seven Days]
Jerry Manock photography by Andy Duback