58 
As part of the UK promotion for the company’s new microwave jacket potatoes, McCain has outfitted ten bus shelters with giant 3D spuds that release the aroma of a freshly baked potato.
Waiting at a stop for a bus that’s seemingly never going to arrive is torture enough, but having to deal with that hunger-inducing smell seems just downright mean. And if you were wondering how you fake the smell of baked potatoes, it apparently took McCain three months to engineer working with a scent specialist in a lab.
I don’t know why the bus stops I have to use aren’t as awesome as this, because based on their smell I have no desire to buy what they’re trying to sell me. [McCain via designboom]
Nice campaign, but what’s the point of this product? Are they not just normal potatoes? I can cook a jacket potato in the microwave in just over 5 minutes as it is.
You can’t freeze an ordinary baking potato (unless you part boil it first) and when you microwave a potato it tends to have a soft floppy skin… perhaps they’ve fiddled with it so that it can be kept frozen and added loads of additives so that it keeps a crispy skin?
this should be illegal.
I guess anything is better than the smell of stale urine and subway.
This will be lovely after a night out, I wonder how many teeth marks there will be on these signs after a few friday nights….