I’ll believe it when I see it, but Munster has apparently been speaking to various component suppliers that claim to have been given the nod by Cupertino. The analyst also goes onto say that Apple won’t enter a mature market without something revolutionary, and so he’s pretty stoked by the whole thing.
"We believe that Apple only enters mature markets with the goal of revolutionising them, as it did with the smartphone. Without a revamped TV content solution, we do not think Apple enters the TV market."
Of course this could be absolute guff; Munster is certainly well known for his over ambitious predictions – he wildly speculated that Apple would sell 6.6 million Apple TVs in 2009, which was a tad off by a good three million or so. We did hear rumours about Apple bidding for premiership football TV rights just after Christmas though, and Apple would certainly have to secure something big like that to make it a hit with us Brits. Anyone can build a TV these days, but the real problem for Apple will be getting the content deals signed and the studios on-board.
Colour me extremely sceptical. I’m not sure I would buy an Apple-branded smart TV at any rate. I’m quite happy with my dumb Sony Bravia, even if I can’t shout at it from the sofa to change the channel. [CNN via TechRadar]