If you've ever played sports, you've always wanted to measure your athletic ability like the pros. How fast can you run? How high can you jump? Are you any good? The new Nike+ Sports Sensor puts a super smart sensor in your shoe that can measure all that. It's like wearing Nike's research lab on your feet.
Nike showed off the next evolution of Nike+ today and the highlight feature is the Nike+ Sports Sensor which will be put in its higher end shoes. The Sports Sensor is made from four different sensors inside the sole of your shoes and strategically placed underneath your feet (big toe, heel, etc.). The sport sensor uses pressure data in combination with an accelerometer to calculate your movement. Nike+ Sports Sensor can measure how high your vertical jump is, how fast you're moving and how hard you're working.
One of the places Nike will insert a Nike+ Sports Sensor is in basketball shoes. Nike+ Basketball will let basketball players pair their shoes with their iPhones and see how their numbers stack up. It's like stats for amateurs, once you jump, your iPhone will show you how many inches you've lifted off the ground via the Nike Sports Sensor. It's giving you the ability to measure your athletic ability in real time. Nike demoed an athlete dunking the ball and the iPhone instantly reading a vertical jump of 38 inches.
The other area where Nike+ Sports Sensor is headed is Training. The idea is that since most amateur athletes don't have the luxury of big research labs and/or professional trainers, Nike+ will try to re-create a similar capital T Training experience at home with Nike+ Trainer. Nike+ Trainer uses the sports sensor to collect data while giving you immediate feedback on what you're doing right and wrong. It's not just pure reps and measurements either, Nike+ Trainer can actually build a workout for you and determine how intensely that workout was. Also, Nike+ Trainer gives you video instructions on how to perform certain drills and ties it all back into the Nike Fuelband (your workout is measured in Nike Fuel). On top of that, Nike+ Training will use the training routines of Nike's athletes too so you can train like Manny Pacquiao and Rafael Nadal. [Nike]