The World's Biggest Egg Hunt Kicks Off In London

By Sam Gibbs on at

Seen any massive painted eggs on your travels within London this morning? No me neither, but today marks the start of The Big Egg Hunt, which partners fancy egg-jewellers Fabergé with Action for Children and the Elephant Family for the world’s biggest (only?) egg hunt. It’s not even Easter yet, but keep your eyes peeled, there’s £100,000 to be won.

The idea is that 200 painted eggs, each measuring up about waist high, have been hidden around the capital; inside buildings, hanging from things, and even squished in between phone boxes. Each egg has been decorated by a top London artist and will all go to auction at the end of it all to raise £2 million for charity. Finders of said eggs will also be able to text in the unique code written on each egg for a chance to win £100,000.

The eggs will be out and about for 40 days and 40 nights from today (that’s Lent apparently), with a Twitter and Facebook feed counting sightings. There's even a map to give you a bit of a head start. Let us know if you spot any in the comments – pic or it didn’t happen. [The Big Egg Hunt via The London Insider]