When it comes to lifts, I can't help but think back to the Die Hard films, especially with John McClane hanging by a thread in an elevator shaft in the first film. Which brings me to a recent stunt by Alton Towers, who's promoting its upcoming Nemesis Sub-Terra ride by scaring the be-jesus out of prospective shoppers at Southside Shopping Centre in Wandsworth.
Yes it's all for the PR, but the elevator has had a pretty awesome 3D illusion set up on the floor of the lift, aimed to provoke the most common human fears including heights, darkness and claustrophobia that are all apart of their new ride, Nemesis Sub-Terra. The ride itself opens up on the 24th March, and according to Alton Towers, it's going to be "unlike anything seen before in the UK". I can't wait.