One of the posh new pieces of kit Stella McCartney has designed for the British Olympic team is a very modern bra for the lady tennis players, which integrates the Adidas MiCoach sensor and app system.
The futuristic Adidas Tennis Performance Bra contains two sensors to monitor heart rate, which then ping the data out to the Adidas MiCoach smartphone app for analysis and display. We're not sure if the BBC is streaming the data through on its 'Red Button' service.
Meanwhile, it's already looking bad for British athletes this year. Sport psychologists have been criticising the new team kit's lack of red, which is claimed to boost performance while also subtly intimidating rivals. [Cnet]