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Some products are so ingrained into the mushy greyness of our brains that we can spot their branding on just the shape of the product alone. It’s kinda sick, isn’t it? Within half a second, you already knew that that packet above was Heinz ketchup.
Why is that? Is it because we use it everyday? No, when was the last time you used Wite-Out? It’s just funny to have this reserve of knowledge about brands and shapes and have the ability to immediately draw from that useless knowledge tank.
The stripped branding of brands series is the brainchild of Andrew Miller. His project, Brand Spirit, is to strip 100 different products of their brands (by painting them white) for 100 days, basically reducing the object to its most basic form. The idea is to see if we still see the brands without the, you know, brand. Check ‘em all out here. [Brand Spirit via PSFK]
From what I can see, there’s a sache of ketchup (Heinz?), a bottle of whiteout, a bottle of tabasco sauce, a sharpie and a condom.
Wondering how they painted the top of the tipp-ex lid with the tipp-ex brush…
That is a good question.
What was the point of this? To recognise the brand without the branding or to recognise the product?
Recognising an unbranded product isn’t really that impressive.
Uh, I can only recognise the condom packet, and that’s because all condom packets are like that…
Not sure how this relates to brands. Maybe brands that are more recognisable in the UK would have been more appropriate for this article on Giz UK. I know we get Heinz sauce packets, tabasco sauce and Sharpies over here, but they’re not exactly as ingrained in our society.
Now if it were a bottle of Heinz, a Tippex bottle, HP sauce, a biro? Maybe.
Tip-ex
Heinz
Sharpie
Tabasco a
nd funy enough the condom I cannot guess the brand as you said, they all look the same. Since Casey is American I am guessing Trojan.
I know one brand we’d all recognize instantly… coca-cola
I thought the Heinz was a teabag at first. stupid tiny screen
1) Salt ‘n’ shake sachet
2) Lego man upper torso
3) WWI hand grenade
4) Laser pointer
5) Salt ‘n’ shake sachet again (maybe pepper this time)
6) Soluble cocodamol (15mg)