Don't Like Siri? Neither Did Steve Jobs

By Sam Gibbs on at

According to Dag Kittlaus, one of the co-founders of Siri, which Apple bought in 2010 and shoved on the iPhone 4S -- Steve Jobs really didn’t like the name of his new voice assistant but simply couldn’t come up with anything better.

Siri apparently means a “beautiful woman who leads you to victory” in Norwegian. Naming a new company or product is always difficult. It has to be easy to say; easy to spell, and probably more importantly, there has to be nothing on the market called the same and the domain needs to be available. For that reason Kittlaus and company plonked for the name Siri originally.

Siri gets a pretty rough time over here in Britain, and rightly so – it’s pretty rubbish most of the time because it’s just so hamstrung by the lack of mapping and business partnerships in the UK. But if you hate the name too, you were in good company at least. [Network World via TUAW]