Apparently, “the people” want to see someone eating Doritos that are on fire while their hair is ablaze. Some dumbass people will do anything for their moment of fame.

I’d love to say this is an “only in America” thing, but I have a horrible feeling there’s a Brit out there doing something just like it – possibly trying to set his mate’s hair on fire with a fart and a match. [YouTube via BuzzFeed]