Marvel announced today that every one of its £3 superhero comics is now going to come with a code to download the digital version to the Marvel app, which is available on every major platform.
The digital code in a physical book model first started with The Avenging Spider-Man last year, and it was popular enough right off the bat that what was a one-issue experiment was immediately extended to the whole series. Fans have been complaining for a long time about the relative insanity of paying £3 per comic book, and digital's been threatening to shutter brick and mortar comic shops as well. This is a nice way to appease both sets. [Marvel]