Appealing to that small demographic who don't know the line between tasteful and tacky, Bridgestone has developed a new printing technology that lets drivers add custom artwork and patterns to the sides of their tyres.

Unveiled at the 2012 Geneva Auto Show, the technology uses a two-layer process including the coloured artwork and a protective finish so the graphics aren't scuffed off as soon as you drive away. There's no word on how prospective buyers would submit artwork, place an order, or even how much the custom service would cost. But there's definite potential for some clever animated zoetrope-like artwork to be created. [Bridgestone via PSFK via Autoblog]