Whether RIM’s latest move is fuelled by the company’s huge drop in income or the non-stop battering it received for apparently helping set London on fire last summer, or both, we’ll never know. The facts are RIM’s ditching the cheap kiddy models to focus on the high-end power users that don’t set rubbish bins on fire out of boredom.
RIM’s CEO, Thorsten Heins, speaking after announcing RIM’s latest terrible set of financial numbers, said: “We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength … we can do what we’re good at.”
Which means more of the expensive models in colours designed to complement a bespoke suit, and less of the disposable low-spec touchscreens for the youth of the world. We think.
Update: But despite the above signposts from the big boss, RIM’s Alec Saunders, the company’s vice president of developer relations, took to Twitter to say: “BlackBerry remarks were wrongly interpreted. We are not leaving the consumer market.” [Recombu]