Sky's Launching a New PAYG Internet TV Service in the UK Called Now TV

By Sam Gibbs on at

Sky’s really been pushing its brands online with Sky Go and even companion apps like the Sky Sports iPad app that sports “Race Control” for F1. Now it’s going the whole hog and has unveiled a brand new IPTV service called Now TV that’ll launch later this year for non-Sky subscribers. It’ll apparently give you instant access to some of Sky’s most popular content on a hopefully cheaper, pay-as-you-go tariff.

Speaking at the Media Guardian Changing Media Summit in London, Sky’s chief executive Jeremy Darroch said:

"We’ll offer two distinctive ways to watch: the market-leading full Sky service for the whole family, complete with the widest range of channels, high quality products like Sky+, HD and Sky Go, and the peace of mind of a monthly bill; or the flexible, more spontaneous, pay-as-you-go service of NOW TV.”

It’ll apparently kick off with movies and expand to sport and entertainment later, while being available on a whole host of devices including computers, consoles, smart TVs, tablets, phones and set-top boxes. They’ll be no minimum contract, installation fees or anything like that associated with a satellite subscription from Sky, and you’ll apparently be able to either pay monthly or rent individual things.

Unfortunately pricing and an exact launch date are being kept under wraps for now, but “later this year” is being banded about. I’ve been looking for a way to cut all ties with traditional pay TV services and go over-the-top through IPTV and on-demand services for ages now. Although I’m wary this might cost the Earth when it’s available (it is Sky after all), I’m excited to see what Sky’s really planning with Now TV. I could be great – it’s just a shame it’s not launching today so I can grab F1 streams without forking out £35 a month for the whole of Sky Go. [Sky]