See that? It's everything Apple thinks you should know about the iPad in just over five minutes. And while its spec highlights—retina display, a quad-core A5x chip—are impressive, the ultimate message is clear: this is something you use everywhere, for everything, all the time.
Sure, you're always going to look goofy using your iPad as a camera, or playing in an iPad Garage Band garage band. But you can use it for those things. That's the real highlight. A slice of the future, integrated into our every day, present day lives. It's what Apple's selling. But are you buying?
Oh, and here's the 30-second version, for those who can't be bothered. That's the one you'll be seeing on your teevee before you know it.