What the Hell Is Kanye's Insane Tech Start Up?

By Casey Chan on at

Earlier this year, Kanye West went on an epic Twitter berserker barrage that was so insane it promised to revolutionize tech, architecture, education and everything in between. Apparently, his first project with his new start up, Donda Media, popped up in beta last night and it's... uhh... what the hell, Kanye?

Donda Media launched WhoDat.biz yesterday with the tagline that it's 'The Facebook of Websites' which is a little bit confusing because I'm pretty sure Facebook is already the Facebook of websites. Even if we ignored that a Facebook for websites already exists, well, WhoDat.biz is nothing like Facebook. It's just a whois lookup for websites, a domain register search tool, a thing that many other websites already do? Only WhoDat.biz does it a little nicer looking with less annoying ads and prompts to buy a domain. Anyway, this is how Kanye explains WhoDat.Biz (turn on your Kanye voice):

EVER WONDER WHAT IT WOULD BE LIKE TO BE ABLE TO FIND OUT WHO'S BEHIND YOUR FAVORITE WEBSITES? WHODAT DOES JUST THAT. SIMPLY ENTER THE WEB ADDRESS OF A WEBSITE IN THE BIG-BAR-BELOW AND DISCOVER THE CREW BEHIND ANY WEBSITE ON EARTH. DONDA MEDIA IS PLEASED TO OFFER THIS SERVICE TO YOU FOR FREE, PLEASE STAY UP-TO-DATE WITH THE MANY GREAT NEW INNOVATIONS FROM DONDA MEDIA ON TWITTER ON FACEBOOK OR ON OUR WEBSITE. EMAIL US - DONDAMEDIA@GMAIL.COM

After that whole spiel the website has a place to enter your URL (as indicated by spiffy hipster non-prescription glasses) and a WHO DAT? click bar to initiate the search. If you search a website, you get the deets. Like WhoDat.Biz was registered through GoDaddy by Donda Media who is headquartered in the Empire State Building with the e-mail address of DondaMedia@gmail.com. And that's all it does.

Or well, you can share your WhoDat findings too. Which Gizmodo's Kyle Wagner says is very easy:

 

For what it's worth, Kanye took a page out of the Google playbook with WhoDat. The service is still in beta. Maybe there'll be more? [WhoDat.biz via BuzzFeed]