That very odd "Wake up!" marketing stunt that was oh so conveniently filmed was believed to be paid for by Samsung, which is going all-out to label iPhone users as sheep in the run up to its big Galaxy S III announcement. However, the Apple user wake up call may have been RIM's idea of a joke instead.
According to Mac Talk, the Wake Up Australia domain name linked to the bizarre staged flash mob contains Doubleclick account code that has previously been associated with RIM's Australian office, so it could well be that the BlackBerry maker is joining Samsung in launching a bizarre hate campaign against the world's most popular smartphone manufacturer. [Mac Talk via Slashgear]