Network Three Slapped Over Misleading iPhone 4 Google Ads

By Gary Cutlack on at

Mobile network Three is this week's tech representative on the Advertising Standards Authority's naughty step, after it was found to be buying misleading Google ads to help sell iPhone 4 contracts.

The ASA upheld a complaint about Three's claim it had the "cheapest tariff around" for Apple's posh telephone, because the network wasn't including the £129 upfront fee it also required users to pay for the handset in its cost calculations and comparisons.

So yes, while Three was offering a very decent £25 per month tariff, not mentioning the rather awkward big lump of cash that needed to be paid initially was very naughty and must not be done again or else. [ASA]