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Pringles might be delicious, but its unique can-shaped packaging makes it difficult to enjoy an entire stack when your hands can’t squeeze down the tube. Not exactly an Earth-shattering problem, but we’re still glad there are young designers willing to tackle the issue.
The solution, which won Dohyuk Kwon a Red Dot Design Award, was the Bloom Chips concept which uses a similar tube-shaped packaging design that can open up and transform into an easily accessible snackbowl. You just remove a paper sleeve that keeps it closed for transport, and then open up the can like a blossoming flower.
While the design makes every last chip easily accessible, it also pretty much means you’ll have to eat an entire can in one sitting. Because trying to close the bowl will end up crushing the remaining chips. But since not eating an entire can of Pringles at once is such a rare occurrence, we see no reason why this design shouldn’t be adopted immediately. [Bloom Chips via Fast Co. Design]
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see this is the sort of thing i really like, so simple you think, “why didn’t i come up with this?”
gives me hope that one day i will work out a universal problem, as profound as the fact my hand is too big to reach down to the bottom of the can
one can dream
Man, I thought I was the only one whose chubby paw couldn’t get into a Pringles tin. Now, if someone would just make the change slot on vending machines twice as wide, I can get back off my stupid diet.
I think anyone over the age of 12 has the issue of been unable to get into the can of Pringles. Just one of lifes sick games against us.
Yup. not only is my hand too big to fit in, when I put the tube to my mouth to tip the remaining broken bits in, my eyes also happen to be at just about the right height to get chips in them
This design is genius
how does this even happen I don’t even…
I think I read somewhere that the material used to make up the unfolding can isn’t sufficient for keeping the product fresh inside.