Samsung's "Next Galaxy" PR storm is already in full flight, with the Australian wing of the tech giant now staging this bizarre protest outside a branch of the Apple Store in Sydney.
A crowd of black-clad hired hands piled off a bus outside the Apple store, chanting "Wake up!" and waving banners. No doubt this is part of the same genius marketing ploy that saw Samsung branding rival smartphone users sheep earlier this week.
It's all a bit low-rent and shameful, even for Australia, especially as Samsung's wildest fantasy surely has to be getting near to emulating the globe-spanning success of the iPhone and the fact that, well, it already is the new world leader in mobile. [YouTube via Android and Me]