If adverts on the goggle box weren’t annoying enough for you, you can now participate in them live thanks to the magic of Twitter. Channel 4 is going to broadcast the “world premier” of the full trailer for Prometheus and then follow it up with a 40-second live advert featuring your responses on Twitter.
If you want to get in on it, all you have to do is tweet with the hashtag #areyouseeingthis after the Prometheus trailer, which'll be shown during the first advert break of Homeland on April 29th (about 9.10pm-ish). Even if you’re a tad above pandering to PR stunts, it’d probably be worth tuning in to Channel 4 just for the trailer – just remember to crank up the volume for that horrendous bone-chilling riff. [MediaWeek via The Next Web]