I'm not quite sure what the world famous Italian sports car manufacturer was thinking, but even I could work out that doing donuts on top of an ancient Chinese monument isn't going to go down all that well. It's not like the showboaters just drove up there either; they had to winch a 458 all the way up on top of the wall before performing the "damaging acts".
Apparently the Chinese took offense at all the rubber laid down, and by a car that your average person couldn't even dream about affording in China too. I doubt the "damage" was significant, and rubber can be cleaned off, but I guess that's not the point. You wouldn't want a car blazing around in a cathedral would you? Or maybe you would?
Ferrari is pinning this whole escapade on an upstart local dealer -- it's apparently not Ferrari's fault, Guv:
"Unfortunately, an employee of the dealership -- not a Ferrari employee -- took it upon himself to drive the car in the way that you will see in the video, with the very regrettable result that tyre marks were left on the ancient monument."
To make matters worse, there are also reports that some local officials had knowingly rented out the ancient monument for the princely sum of £8,000, which has angered the Chinese public even more. Something tells me at least one person got fired over all this. [Jalopnik, BBC]