Flipboard — the social reading app which is no longer just confined to iOS — has just announced that New York Times subscribers will be able to read all the paper's content through the app, on any platform, from this Thursday. That's a big deal for the New York Times, Flipboard and readers alike.
Previously Flipboard has only offered previews of magazine and newspaper articles, having to link readers out to official websites for full-on content. The New York Times is the first big publisher it's managed to convince to give it full access to its "premium" content.
Similarly, it's the first time the New York Times has ever given a third party organisation full access to all its content. According to All Things D, the paper says it wants to emulate pay TV's "TV Everywhere" strategy — so that subscribers can read the paper using any device or software they want.
It's difficult to see quite what's in it for the New York Times, but it's certainly no bad thing for readers: Flipboard's interface is an awful lot nicer than wading through a Google Reader feed or what is quite a clunky NYT website. Is this the future of traditional media consumption? [All Things D]