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As expected, Apple just announced its own in-house mapping platform at WWDC. Apple is doing all of the cartography itself, instead of Using Google Maps, or pulling from an open source format like OpenStreetMap.
One big addition is turn-by-turn navigation in iOS 6, which has been a big feature that Apple fans have been begging for for years. It will also be fully integrated with Yelp, and offer traffic updates, suggesting new routes if traffic is bad where you’re heading. Another cool thing to do is that if you’ve got to take two turns back to back, it will show you both of the signs, so you know what to do.
It’ll also have a 3D feature called Flyover — a “3D photographic model of cities all over the world.” It’s probably based on C3 Technologies tech, which is present in Nokia Maps, but Apple’s version looks pretty great.
All of the maps are in vector graphics (very nice!), and there’s an in-line card with reviews and ratings. It’s in the iOS style, but probably based on Placebase, which Apple acquired in 2009.
Apple-run maps have been an inevitability for a while now. Word originally broke a month or so ago that Apple would be moving away from Google Maps as its primary source of information for its apps. That came just a few weeks after the first visible cracks in Apple’s strained marriage with Google Maps — news that the in-app maps for Apple’s new iOS iPhoto app didn’t pull its information from Google Maps, but OpenStreetMap.
Apple has been buying up mapping companies for years now — Placebase, which overlays information on maps, in 2009, Google Earth-like Poly9 in 2010, and C3 Technologies’ 3D mapping in 2011 — and slowly building out its ability to provide a similar feature set once it launches.
Probably in response to Apple’s announcement, Google announced a ton of new mapping features last week, including offline maps, which Apple users might not see now.
The biggest missing feature from the new Apple maps will probably be Google’s StreetView. That’s a killer. The other thing is that transit directions will be MIA until devs build apps for them. Apple is offering integration for those apps, but it sounds like a cop out. No directions for metro systems, biking, walking, and hiking is a big miss. It’s unclear exactly what else is missing from a Googleless future of Maps, but if Apple is taking this live, it probably thinks it can make a close enough approximation to make the experience similar — or at least it had better.
Images courtesy GDGT and Ars Technica
Catch up on all of Apple’s WWDC announcements here
The Simplest Turn-by-Turn Navigation System Ever
What Turn-by-Turn Navigation Should Look Like
TeleNav Unveils Free HTML5-Based GPS Turn-By-Turn Navigation
Hopefully Google have patented their Streetview before Apple takes the p*ss and patent it and sue Google for infringement!
Luckily Google has already announced this airplane view before Apple did, otherwise they would probably claim they invented it.
Maps intuitive again. I can’t blame Apple, Google held them back on features so now they got the boot.
I don’t understand your point. Google has never held back on features, Apple will simply allow only what they want and if the iPhone has enjoyed a decent map for the past few years it is because of Google.
No, Google intentionally did not give Apple the same maps features as its competitors so that pissed Apple off respectively.
“Apple isn’t just hoping to spurn Android — it’s reacting to push-back it got years earlier. Google supposedly delayed Street View, and blocked Google Maps Navigation outright, as it wasn’t getting the limelight for branding and couldn’t push in social tracking services that tend to make a privacy-sensitive Apple jittery, like Latitude. The August 2009 buyout of Placebase was ground zero for Apple’s shift, which saw subsequent deals for Poly9 and C3 Technologies flesh out the project.”
Read more about it here:
http://online.wsj.com/article/SB10001424052702304543904577398502695522974.html?mod=WSJ_Tech_LEFTTopNews
I am not trying to create controversy, but the link you have posted does not say what you wrote above, it really just say that map technology is being used as a battle ground, and this battle was created by Apple when they decided to cut Google from their products.
Apple being “jittery” is one reason why the features were not implemented, Apple’s greediness was another, and many other service providers had to release web based solutions for iPhone and iPad due to Apple’s walled garden.
This is what I could read from the whole ar†icle “Since they got together in 2007, the iPhone and Google Maps have seemed like ideal digital bedfellows.
Google Inc.’s blockbuster map service—which allows web users to find businesses, check traffic conditions and get directions—has helped Apple Inc.’s iPhone become wildly successful. Surging iPhone use has, in turn, driven tons of web traffic to Google’s search engine through Google Maps.
But not for long. Mobile map technology is about to become the latest battleground in the two tech giants’ escalating war over who dominates the future of computing.
Later this year, Apple is planning to oust Google Maps as the preloaded, …”
Is there more? if so how can I read it?
Sorry, here is the right link
http://www.engadget.com/2012/06/05/apple-said-held-back-by-google-on-ios-maps-features-for-years/
“WSJ’s favorite tipsters” sounds awfully untrue, and very convenient that this tipster only came to light in June this year so close to WWDC, specially if one start recalling the facts as they happened and how Google strives to be on as much platform as possible even shelling huge amount of money in rival browser developers.
I am not doubting you, Engadget or WSJ just the tipster.
Apple’s moves against Google are as transparent as the jealousy from an ex-girlfriend.
Sorry, don’t Apple write the Maps App and just use Google’s data. I’m fairly sure that’s the case. If so, It makes it a little less clear cut who was holding back what.
Yes Darrel, the old Maps was created by Google but today they announced a new Maps application created entirely by them, they did purchase several different companies in the past, similar to siri.
The new maps is completely new and created by them. It has things like 3D maps, sky view, turn by turn navigation etc..
“again” implies they were intuitive before. are you suggesting that Google Maps has become unintuitive, or that holding a map in my hands is more intuitive than a digital map? because both are wrong.
the lack of streetview is going to be a big miss in apples maps. The sheer amount of data that google has in its streetview database (global imagery that took years to physically gather)still puts google maps way in front of ios. I wonder if apple will block google maps from the app store? If they do I see a huge antitrust suit brewing.
Google promised the native maps app for iOS so it doesn’t bother me if the Apple’s own solution works or not. As a new introduction you can’t expect everything to be added and working flawlessly. It’ll take time and even if it doesn’t Apple will make it take time and add things one by one as it’s their style for selling their products.