BT is the Surprise New Home of Premier League Football

By Gary Cutlack on at

BT has just agreed to pay an enormous £246m per year to show selected live Premier League matches, which it'll begin to broadcast/stream when the 2013/14 football season starts. How many exchanges could it have upgraded to fibre for that money?

The deal will see BT launch a new channel specifically for its football broadcasts, which it will initially make available online alongside some unmentioned interactive features for users on its faster fibre network, with plans to bring the football channel to "other platforms" also in the pipeline.

BT's deal gives it exclusive rights to broadcast 38 live games over the course of a season, which is a quarter of the entire year's Premier footie action. The deal runs until the end of the 2016 season, at which point the Premier League will put everything up for the highest bidder to grab once again. [BT]

Image credit: Premier League