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That excruciatingly noisy Go Compare man has been driving the British public mad for far too long now, so Go Compare came up a new way to catch your eye; pre-defaced billboards.
It’s a great piece of advertising because it’s getting huge social media traffic. People up and down the country are tweeting photos of the same billboard advert, thinking their town has the most ingenious yobs around. Nice try big-fat-opera-man, you won’t fool us.
Image credit: Jonny Hall
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i saw a go compare advert the other night, which at the end was someone sitting at the home watching the advert, getting annoyed, then crumples a biscuit i think it was, then a countdown timer, can’t really remember how long it said, i think its part of the same advertising campaign
Yeah I saw those too. The date one them was Monday, not that I’m keeping an eye out or anything.
The best defaced advert I saw was a Virgin Mobile one that had the tagline “Don’t stay together for the wrong reasons” and the rhyme “Her name is Leigh, she smells of brie, she failed her degree but she’s a 32DD”
Underneath someone had painted “His name is Branson, he’s not very handsome, his adverts are tiresome and he fucks with his pants on”
Surely jumping off a cliff is tame in comparison to what most people would like to do to him and the adverts in general?
The best billboard I saw was for a bank, it had a QR code on it, but it was very small about 1ft by 1ft… the problem is you couldnt ever see it with a camera, it was facing a train station platform, with 2 tracks inbetween you and the billboard, the only way you could snap it would be by standing on the tracks…
Nah it was targeted advertising, Nokia 808 owners only.
And this is their answer to meerkats?
Clearly these ads are *supposed* to be as annoying as possible, because their only objective is to get you to remember their web address, and they want to make it stick in our minds. There’s been a rash of these lately, and the problem is… they work.
To add insult to injury, now they’re using the annoyance factor itself as a means to get noticed.
“Clearly these ads are *supposed* to be as annoying as possible, because their only objective is to get you to remember their web address, and they want to make it stick in our minds”
Well, it certainly works for the remembering the company part.
But to quote my brother when he last needed to get insurance: “I’d rather chew my arms off than use go compare”
Fantastic advertising. They know everyone’s sick of him now, and I think it’s clever they’re incorporating that into their adverts.
I saw a fresh Go Compare billboard today – as in, it hadn’t been defaced. This is clever, but I must point out two things to Go Compare – firstly, graffiti is never that neat, and secondly, that graffiti is far too polite.
sometimes i wonder if britain can come out with better tv ad? Britain TV ads are the worst as I seen so far… lack of creativity. It always done in same way, someone tells a story