It might be an ad for an over-priced line of fashionable clothing and accessories, but Louis Vuitton’s The Art of Packing website is still chock full of excellent tips and tutorials on how to properly fold your clothes and pack a variety of suitcases.

Just keep in mind that these ideas apply to any kind of clothing or luggage, including rolling suitcases or carry-on bags. The folding techniques work just as well with a smart shirt from Gap, as they do with a button-down shirt with LV on the collar. And besides guaranteeing your clothes arrive at their destination wrinkle-free, taking the time to pack everything properly will let you maximise your usage of one of the most under-appreciated, but universal, gadgets. [Louis Vuitton via Notcot]