Swiss newspaper Neue Zürcher Zeitung has gone digital, launching an entirely online edition, which probably isn't that big a deal for most of you. What is nice is the way it marketed the change, by creating an all-binary front page for its print version.
Sadly it didn't go as far as converting the images to ASCII text, and the advertiser didn't play ball, but it's still a rather striking stunt to pull. Does anyone here speak/read/know binary and have any idea whether the silly numbers actually translate into anything usable? [Twitter via TNW]