Newspaper Celebrates "Going Digital" With Binary Front Page

By Gary Cutlack on at

Swiss newspaper Neue Zürcher Zeitung has gone digital, launching an entirely online edition, which probably isn't that big a deal for most of you. What is nice is the way it marketed the change, by creating an all-binary front page for its print version.

Sadly it didn't go as far as converting the images to ASCII text, and the advertiser didn't play ball, but it's still a rather striking stunt to pull. Does anyone here speak/read/know binary and have any idea whether the silly numbers actually translate into anything usable? [Twitter via TNW]