Skype's trying to monetise all us freeloaders that don't purchase Skype credit and just call other Skype using friends. Its great idea is to shove animated adverts in your call window, so that you have something new and exciting to talk about.
So called "Conversation Ads" are meant to be interesting enough that you'll start talking about them with your mate who's on the other end of the line. Somehow I doubt that'll happen. When I first saw the news it conjured up horrible images of adverts blocking off people's faces in full screen video chats, but thankfully that doesn't seem to be the case. In fact, you might not even see them as they'll only be for one-on-one audio calls, and who keeps the call window on top and visible if it's just a VoIP call? Then again, they won't be your standard small banner ads -- they'll be about the same size as the display picture of your caller and can be animated, which sounds pretty distracting on paper. If you happen to have Skype credit on your account you can escape all this, so if they get really annoying just bunging on a couple of quid will probably do it.
Skype will use geolocation and your personal details to make sure the intrusions are relevant to you, unless you opt out of personalised ads, of course. Even then, I can't imagine anyone's going to go "ooo, look at that ad for a cut-price Dell" mid-call. I think I'd even be a tad annoyed if I was that dull that looking at an advert for some crummy cheapo computer was more interesting than listening to my dulcet tones. [Skype via TechEye]
Image credit: VoIP from Shutterstock