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Let’s be fair, the Smart Car isn’t the biggest or manliest car around, but when someone attempts to crap on it, Smart replies with hilarious, spot-on science. That’s the way to fight your corner, with pure piss-taking poop facts.
A chap called Clayton Hove decided to take a jibe at the humble Smart Car on Twitter. He said “Saw a bird had crapped on a Smart Car. Totaled it” — not exactly the most vicious attack, so Smart decided to respond in kind, but with science.
Someone at Smart did the maths and worked out that you’d need 4.5 million pigeons to poop on a Smart Car to crush it. In fact, you’d still need 360,000 turkey craps or 45,000 emu turds to do the same too. Now that’s a lot of poop.
I can’t say I’m a massive fan of the puny Smart Car, but after that response, I’m warming to it. Hats off to Smart for using science to shut up a troll and bring the Internet on side — that’s the way to do it lads. [Twitter via Jalopnik]
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Haha, this was a brilliant response.
I love the disclaimer in the bottom right. Nice touch.
Nice, but clearly someone at Daimler has way too much time on their hands!
Pretty sure it’s given them a huge ammount of free advertising as I’ve seen it on a few sites. Well worth the 2/3 hour investment.
They must have given the job to an intern
Awesome. Science RULES.
Seems like a set-up – Clayton Hove is an ad director, I reckon he’s pre-thought the set-up together with Smart, and then just put it into action to get the above free PR.
I suspect ‘someone at Smart’ was either Clayton himself in his ad/art/creative director role, or one of his mates.
Great idea though!
What is with the half Emu? Smart car take it out?
1 Emu = 10,000 craps thus half an emu = 5,000 craps.