The killer (or be killed) feature of that new Microsoft Surface for Windows RT is its keyboard. The tablet itself is a wonderful device. It’s got a great body and a (seemingly) fast processor. But input is everything.
At the Surface launch on Monday night, the auditorium was packed with the tech press, and lots of MacBook Airs, but there was nary an iPad to be seen. And that’s because you can’t really type on an iPad. If Microsoft has made something truly type-able, that’s something we’re going to see at events like this in the future.
Here is the state of the tablet computer market: There is no reason to buy anything other than an iPad. Okay, if you’re slicing very thinly, you can make a case for the Kindle Fire as a cheap-ish media consumption device. But… that’s about it. The iPad on the other hand is clearly a creative device. But when it comes to inputting text, it’s just not very much use. In retrospect all that consumption-only bullshit that was being bandied about when the iPad launched was kind of right, in its own wrong way.
Do you remember when people used to complain about software keyboards, like the ones on the iPhone and iPad? The prevailing wisdom, when the iPhone launched, maintained that physical keyboards were so much better than softkeys that the mere presence of physical keys offered a compelling reason to not buy an iPhone. That was stupid. Everyone who bought into that logic lost sight of one very important thing: even the very best mobile keyboards were awful.
The iPad and iPhone turned out to be good enough at input, and the operating system and phenominal app ecosystem made up for the rest. That’s still true. The iPad, even the newest one, is far from perfect but better than every other tablet on the market. Yet what was true then is also true now, you just can’t type as quickly on it as you can a real, physical keyboard. My brand new third generation iPad doesn’t do text input any better than my first generation one does. And when it comes to Android, the situation is even worse.
What the Blackberry dimwits argued years ago turned out to be kind of true: Softkeys aren’t very good for typing. But the thing is, when it comes to the iPad, physical keyboards aren’t much better. I know, because like a child that just can’t learn, I keep buying them, too.
I’ve bought three, and tested several others. The reason you do not see normal people using iPad-accessory keyboards is because they are all completely horrible. Standalone keyboards are too much of a device disconnect, while combination case/keyboards are ugly and bulky and awful and often don’t work very well. This is an entry point for Microsoft.
There was a security guard at the Microsoft event who pointed at my Macbook Air and asked me “is is true that once you go Mac you never go back?” Like most every other journalist at the Surface launch, I was on a Macbook Air. It’s not a conspiracy, there’s a simple explanation: Journalists have to type lots of words in places that aren’t our office, and the Macbook Air is best for that because it’s incredibly small and portable, but still powerful and (maybe most importantly) easy to type on. I do go back, but for me Windows has become a desktop OS, because the Macbook Air so completely owns portable computing.
But you know what? I’d love to start to thinking of it as cumbersome and clunky. I’d love to be able to slim down even further. There’s an outside shot that a Surface for Windows RT could do that, but it all depends on how well the keyboard works, which is still a big unkown.
Microsoft made a big deal about the Surface TouchCover with its built-in keyboard, and the kickstand that collapses flush away. And it’s easy to see why. The TouchCover is so thin, and flips back and forth so easily that you won’t really think of it as a keyboard. It’s a fold-over sleeve. But it’s a sleeve you can touch type on, with a self-contained stand, too. It’s something you can put in your lap, and get things done.
Maybe. If it works.
Microsoft wouldn’t really let us put it to the test.
At the Surface release, I saw an impressive demo, but didn’t get a good hands-on. My guess is that my total in-my-mitts time with the various tablets was somewhere between one-to-two minutes (which, in fairness to Microsoft, was more than I got with the first iPhone or iPad when announced) and got no time at all using the keyboard—its killer feature.
The Surfaces that we got to examine that were turned on didn’t have SmartCovers attached, and the Surfaces with SmartCovers weren’t booted up. Microsoft was covering something, alright.
I hope that it works as well as promised, even though I’m skeptical that it will, simply because I wasn’t given the opportunity to see it for myself when there was clearly room for that. Because if Microsoft can solve input with its super slim touch typing keyboard and case, then it will have pushed the tablet market forward again, and that’s always a good thing.













Reading the title, i thought, another sensationalist piece. But actually, a well written post, gets the point across nicely. Agree entirely.
The problem I have with the Arm based version ala keyboard; is, its essentially, a laptop. Albeit with tablet features and a flimsy cloth keyboard. A laptop is a laptop. That is why you journo’s like the air. I am however looking forward to the pr0 version of this. Really hope it meets expectations.
I too agree that this was a good piece, but can’t help but think that Giz US are building Microsoft up for a fall. AFAIK nobody from the tech press actually touched these keyboards, so we have no idea how good they are. There are an awful lot of unanswered questions left by this event and I still suspect it was done when it was because Google are expected to launch a Nexus Tablet at I/O soon. What struck me most about the whole event was how much Microsoft seem to have learned about presentation from Apple, The fact that they seem to have hypnotised much of the tech press in much the same way, seems they have learned their lessons well.
I thought the presentation was really, really bad.
They were rushing, weren’t building excitement and the product was buggy lol. I’m in no way an ‘Apple fanboy’ but their Keynote was terrible and they have nothing on Apple!
“They were rushing, weren’t building excitement and the product was buggy”, so JUST like an Apple presentation then.
Apple presentation buggy? Example??? I can’t think of anything that went wrong in their presentations due to the product not working
http://youtu.be/s_jbzD3caZc admittedly that was the network, but it was an Apple network
And Steve Jobs and perfect timing >_<
Ok I see your point Mat, but could you sit the surface on your lap and still use the keyboard?
From what i have seen you would have trouble doing so. If you can then great, but if not it won’t replace the ultrabook. Also it wont take long for third party’s or even apple from adding a keyboard for the iPad… or for the android tablets…. Just saying!!!
I’m guessing it’d probably end up falling off your knee.
“Microsoft was covering something, alright”
It does sort of feel like that especially as it’s one of it’s “killer” features….
Maybe the design isn’t completely finished yet. they could have just decided to announce that they’re working on it and not have a functional model.
Yeah this is kinda what I was thinking too.. Either they’re hiding something or it’s just not quite ready and they don’t want people to know it
but it’s not…. The difference between the Ipad and Surface is the operating system.
The difference between the Surface and other Windows 8 tablets, is the cover and the kick stand etc etc….
My mates keep going on about how it doesn’t make it better than the ipad etc. Then i asked them to open facebook chat and watch bbc iplayer at the same time. Funnily enough they couldnt, then i asked them to install a game like say rome total war (beast game and yes i know for intel processors only) and they couldnt.
The same goes for doing any 2 tasks at once. It’s impossible to do, watch a film and do research on it? forget about it, take notes about said film without stopping it? Afraid not…
They maybe able to open up two applicationsa at once but the ARM processor wont run them both fully, if at all. The Intel Atom processor can barely run windows (yes WIndows 8 will be a slimmer version) but the games and apps will need to be scaled back massively. So if rome total war is made for any tablet device it wont be the exactly same game as the full Windows version. I havent checked the full specs but i reckon the ARM CPU wont be on that list.
Also would you want to watch a movie and research work on a 7″-10″ screen at the same time? Hope your eyes can cope…
It’s an i5 processor, I believe. Dual core.
And come on, even an arm processor can watch a video and chat at the same time, at the very least.
That will need some serious cooling then, i recently had to configure a Dell Slate tablet thing with Windwows 7, it had a dual core 1.6ghz Atom and that got quite hot without any fans. I cant see how the tablet will be slim, lightweight as well as having a CPU that powerful. Will be good to see though….
I just wish the Pro’s release date wasn’t in January 2013
“There is no reason to buy anything other than an iPad.”
Tell that to my Asus Transformer.
I keep trying but Google’s voice recognition is rubbish!
Sorry, too easy
Take a look at Touchfire’s keyboard, which sits transparently on top of the screen keyboard of the iPad. First deliveries expected this month. This lightweight solution attached to the cover and out of sight. It is quickly deployed when necessary and then rolled away just as quickly. If MS are hoping that that was iPad vulnerable spot, MS is doomed.
I wonder whether anyone has noticed the weakness shown in offering 2 different platforms, one for professionals and one for (presumably) home use?
A third party product which nobody knows about except tech nerds won’t help Apple.
Consumers will know about this because it comes with the product (or is a highly recommended accessory). I’m sure lots of products out there lacking features do have accessory alternatives (which nobody knows about). Normal consumers want everything they need in the box.
I suspect its a third party product that Apple doesnt worry about as they dont see it as a threat. The separate keyboard is almost a step backwards, its useful but if its supposed to be a tablet im not so sure…
If you don’t need to do a lot of typing you can leave it at home.
But it’s nice to have the option to be able to just click it on and off, and it doubles as a case. So you’re adding functionality to something that usually wouldn’t do anything other than protect the screen. Rather clever I think!
I agree its a nice idea but “Why a Keyboard—not a Processor or Screen or Anything Else—Is the Only Way to Beat Apple” is a massive leap of faith which lets be honest is just a clever adaptation of an existing peripherial. A more radical idea would be needed.
It’s also about the full OS
!
….but according to the article, nothing but the keyboard will beat Apple. So the OS is doomed
If Gizmodo said the world was going to be taken over by unicorns tomorrow, do you think the world would be taken over by unicorns tomorrow? Cmon.
Totally agree, which is why this article is total crap
I like my Logitech Zagg (and so do Giz : http://www.gizmodo.co.uk/2012/04/the-best-keyboard-cases-for-the-new-ipad-3/ )
So much do I us my iPad propped up on it on my lap, it’s convinced me that I want to buy a touchscreen notebook to run Windows 8 on (when sufficiently powerful 15 or 17 inch ones become available, as I’m sure they must do at some point).
In fact, one of the things that concerns me about the Surface’s keyboard and stand mechanism is that surely it won’t work on your lap?
Might just be me… But the whole point of a tablet is so you can work on the move – aka it’s portable… I like the look of the Surface, but I struggle to see how the keyboard can be used on the move, I.e. on the tube, etc… To me it just seems like Microsoft has announced a really small all in one desktop rather than a tablet… The two killer features about it are the kick stand and the keyboard, but of which require the user to be sat at a desk (try using either while sat on the sofa watching tv!).
I’m a Apple head and have hated on M$ for years but I like the path they are treading of late. They are trying something different with Windows Mobile OS and this Surface is a great piece of kit. I hope they do well with it.
However, I doubt it will be used by journos in the way you describe above. With a kick stand, screen heavy form factor and fixed screen angle, I doubt this would be a very practical or comfortable way to type on your lap. For most other situations, not a problem.
Let’s see how many journalists have ditched their MBA for a surface at M$ keynote next year.
Well done M$.