Digg Sells Itself for Pathetic Pocket Change: £325,000

By Sam Biddle on at

Which one of you rascals just bought Digg! The company, clearly in need of some new cushions for the corporate cafeteria, just sold itself for a mere $500,000 USD. In 2008, it turned down Google's offer of two hundred million.

Of course, in 2008, Digg was one of the top sites on the entire internet. Now, not so much. As Gizmodo alumnus Mat Honan points out, this is exactly .0005 Instagrams. That's pretty much a "we're not giving you zero dollars" offer in tech land, and certainly not enough to keep Digg going as anything that resembles the Digg of today: WSJ says "None of Digg's remaining employees will join Betaworks as part of the acquisition."

The site, which once carried the massive internet clout of Reddit—able to make or break (literally) entire websites with its gigantic traffic tsunamis—was just acquired for less than it costs to buy a tiny apartment in New York. The Wall Street Journal reports that the "New York technology development firm Betaworks," which " intends to fold Digg into News.me Inc. a digital media startup that Betaworks launched in April 2011." Considering nobody knows what the hell News.me is, this is goodbye for Digg. Bye, Digg! You'll long remind us of the late 2000s, when Rihanna first captured our hearts, and you were worth actual money. [WSJ]

Photo by Kdt