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ITV Will Start Flogging Programs On the ITV Player Soon

By Sam Gibbs on at

Fancy buying into the back catalogue of Emmerdale, Midsomer Murders, or X-Factor? ITV wants to flog you TV episodes from its archives for around 50p a shot, or £4 a box set -- not bad, when you think about it.

Thankfully, ITV apparently has no intention of sticking what you can currently get for free behind a paywall, so your catch-up is safe, for now. There's no word whether these paid-for episodes will be one-off rentals, or whether there'll be ads in them. I'm not sure about you, but I'd be rather annoyed if ITV forces ads into programs I've paid for; I wouldn't put it past the broadcaster to do exactly that, though.

The paid service will roll out to desktops first, with other platforms gaining the new content shortly after. We've heard the BBC muse doing this too, and honestly, if it's just another option of where and how to get content, I'm all for it, especially if it really is 50p an episode and £4 for a box set -- that's really rather reasonable in comparison to DVD or iTunes offerings. [Rapid TV News via TechRadar]