McDonalds has issued a statement regarding the bizarre altercation that took place in a Paris branch of the burger chain, in which Dr Steve Mann claims to have had his augmented reality specs pulled off his head by angry staff members.
Bosses of the reconstituted meat seller claim to have interviewed the employees photographed allegedly pulling off Mann’s glasses, tearing up his paperwork and chucking him out of the restaurant, and have said it was actually a “polite” encounter. Here’s a snippet from the McD’s defence:
In addition, several staff members involved have been interviewed individually, and all independently and consistently expressed that their interaction with Dr. Mann was polite and did not involve a physical altercation. Our crew members and restaurant security staff have informed us that they did not damage any of Mr. Mann’s personal possessions.
All of which completely goes against the actual photographic evidence of the encounter that was captured by Mann’s cyber-spectacles, which buffered the above image of a McDonalds man reaching out to seemingly touch the poor guy’s AR specs.
At least when we live in a future in which we’re all wearing digital specs that constantly sync our every encounter and conversation to the cloud, there won’t be any doubting people’s versions of events. Because they’ll all be on YouTube covered in adverts. [Laptop]













Man Attacked in McDonalds for Wearing AR Glasses; Glasses Photograph the Whole Thing
Finally, a Proper Use For AR -- Porn
Volkswagen Gives Staff a Break, Deactivates BBM for the Evenings
Hmm, the whole burger team backed each other up. Who would have thought it?
Awesome investigation procedure there McDs.
Amazing.
Because the staff clearly aren’t going to lie about something like this…
maybe they were supposed to admit it; you know, like the visa entry forms that ask if you are, or have ever been a member of a terrorist organisation.
I always wonder if anybody (apart from Gerry Adams and Nelson Mandela) has ticked that box.
I always find those funny. But I too am curious as to the statistics on how many have actually ticked those boxes.
Yeah, I imagine the thorough internal investigation went something like ‘Did you touch this guy?’ ‘Nope’ ‘Well that’s settled then, sorry I have to go, I’m off to the Olympics, don’tcha know…’
Off to go knock food out of peoples hands who aren’t eating big macs or drinking coke
I think you’ll find that that food was politely relocated to the nearest floor surface and a friendly discourse on the nutritional benefits of their 1000 calorie meal options for amateur sportspeople initiated in its place…
That gave me such a great image in my mind.
Someone dressed in McDonald’s uniform running from far away in the background screaming “aaaaaaaaaaaaaaaaaAAAAAAAAAHHHHHHHHHHHHHEATMCDONALDS!” as they drop kick the chips out of some poor suckers hands.
Anyone else think that a near future with everyone walking round with AR glasses having everything recorded is a bit creepy?
The sale of anti-AR devices would skyrocket. Whenever AR devices pans over to you your face will be replaced with the troll gif.
Well in the present we get recorded by CCTV everywhere we go – do you not find that creepy?
If you haven’t watched episode 3 (The Entire History of You) of ‘Black Mirror’ its an interesting take on the idea…. its still on 4OD
If they get away with technically assaulting this guy I will be rather annoyed….
Use of CCTV is very strictly controlled vs Private citizens walking round recording everything
“a “polite” encounter” perhaps by the standard of most encounters in France.
Strange that they interviewed the staff – I thought most Maccy D’s have CCTV all over the place.
Anyone notice how you can’t post the blog link to FaceBook, as the link is considered “spam or abusive”. Am I just being paranoid, or is that big business dirty tactics?