Yep, O2's been suffering through a serious network issues for the last 24 hours or so; no data, no texts, no voice -- that's pretty much you cut off. Thankfully it's now all fixed, but in the meantime it's given us a master class of how to deal with the public and Twitter abuse.
Honestly, I was surprised by just how frank, up-to-date and useful O2's network status page has been. That's the way to keep people informed, short of a running countdown-to-being-fixed clock, I guess.
But on Twitter is really where O2 has shone. It's had quite a lot of abuse thrown its way, and it's dealt with it with aplomb. Just check out these examples and chuckle.
I think I'd find it difficult to deal with the kind of abuse O2's got, but O2's social media gurus showed how to do it with British humour, plus they didn't take any crap. Hat's off guys, even if the network failed badly, you did yourselves proud, and I'm not the only one who thinks that.