Apparently in many parts of Central America, expensive soda drinks like Coca-Cola are served up in plastic Ziploc bags—instead of glass or plastic bottles—so they're more affordable. And so the iconic and highly recognisable shape of the Coke bottle isn't lost, the sugar water maker has created these Coca-Cola bags as a low-cost alternative to its traditional packaging.
Besides being cheaper to produce, and probably even cheaper to ship, the Coca-Cola bags are supposedly more eco-friendly than plastic bottles, and even glass bottles and cans which require quite a bit of energy to recycle.
So what do you think? Would you drink Coke out of a plastic bag? There are many cola connoisseurs who claim that Coca-Cola just tastes better out of a glass bottle, and would probably turn their noses up at this idea. But if it's better for the environment, maybe the company should start distributing these in Europe as well. [YouTube via PSFK]